From the famed E38 that Jason Statham raced in his smash-hit movie to the Bangle-designed and V12 direct injection-empowered E65, BMW 7 Series has always been a trendsetter. The latest seventh-generation model is no exception – it continues this legacy of boldness with its sleek design and pioneering features.
With its massive kidneys, split headlight design, and imposing demeanor – shared with the X7 SUV and upcoming ultra-luxury XM alike – the BMW flagship has made an impression. However, it’s what lies beneath that marks this seventh generation as truly remarkable: introducing for the first time ever a fully electric i7 variant of their iconic luxury sedan.
The i7 is quite distinct from its electric competitors as it should attract both BEV enthusiasts and loyal 7 Series patrons. BMW has superbly adapted the performance and lavishness that have been luring clients for 46 years to this new EV age. Therefore, with its eye-catching design, the i7 will be a worthy rival of cars like the Mercedes-Benz EQS, Lucid Air, and Tesla Model S while also ensuring longtime customers their transition to electrification will pay off immensely.
Although the i7’s paper performance is not as impressive as some of its competitors, I found that it offered more than enough real-world performance. BMW has a long history with their 7 Series and have put in extraordinary care to make sure the battery life is long-lasting, regenerative abilities are spectacular, and motor sustainability is reliable – this will surely ease buyers who are hesitant towards new startups. Furthermore, driving dynamics were so enjoyable that even those devoted to ICE 7 Series models would be persuaded that EVs can still be just as much fun.
Above all else, the i7 is unparalleled in its traditional luxuriousness and exudes a jaw-dropping look that far outmatches any of the glossy egg-shaped competitors.