Audi has set itself apart from the competition with their five all-electric models available in the US, more than any other automaker. The new 2022 Audi E-Tron Q4 and Q4 E-Tron Sportback have further solidified this distinction.
Despite a slowly climbing rate of sales for Audi’s three all-electric offerings, the total amount still only represents less than 10% of their US sales. This is far from ideal when considering that they’ve announced the release of their final combustion model after just three years and intend to have a full electric portfolio by 2033.
With Audi’s impressive array of electric vehicles, you may ask yourself why these haven’t reached more homes across the nation. The response is simple: prices too high for most to contemplate. To own any one of their first three BEV models alone; such as the E-Tron, E-Tron Sportback or RS E-Tron GT – would set you back an average starting price tag around $70K-$90K with incentives included. Such a figure renders them out of reach for many in America and explains their limited presence within garages nationwide.
Introducing the new Audi Q4 E-Tron and Q4 Sportback models – a great way to experience an all-electric car for less. Starting at an astonishingly low price of $48,800 for the rear wheel drive model (Q4E 40), you can enjoy electric driving with savings of up to one-third compared to other current E-Tron models.
However, the price by itself will not be enough to sell the Q4 E-Tron. It has to stand out above the increasing number of BEVs in this section. There is a lot of rivalry in the electric compact crossover SUV category, such as the Hyundai Ioniq 5, Ford Mustang Mach-e and soon-to-launch Nissan Ariya – plus even its sibling Volkswagen ID.4.
As we take a look at the luxury electric cars in this market, the Genesis GV60, Tesla Model Y, Volvo XC40 Recharge, and Volvo C40 Recharge are likely to be major rivals for Q4’s E-Tron.