Fisker Poaches BMW US Plant Executive Lead Global Manufacturing

Fisker has appointed Alpay Uguz, a long-serving BMW executive, to oversee its global manufacturing efforts.

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The startup hopes to start production of its first electric car later in the year.

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After nearly a decade of managing the joint venture between BMW Group and China's Brilliance Group, Uguz has joined Fisker as senior Vice President of Global Manufacturing.

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He was most recently general manager of BMW's Spartanburg SUV plant in South Carolina.

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Uguz, who will be reporting directly to Fisker CEO Henrik Fisker starting July 14, 2022, will take on his new role.

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His job will be difficult as he will need to manage an intercontinental effort by Fisker to achieve the production target for up to 1,000,000 vehicles per year by 2027.

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Fisker announced the appointment in a press release.

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It stated that Alpay would be focusing on lean manufacturing and new techniques to reduce parts, starting with the initial development phase.

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The Fisker Ocean, the company’s first EV is due to go into production at Magna Steyr, Austria, contract manufacturer, in November 2022.

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