Porsche Bolsters E-Bike Initiatives Through Fauza Acquisition
Porsche has no shortage of electric vehicles to offer when it comes to the German automaker. As the manufacturer of the Taycan Turbo S, the German company has recently ventured into the electric bike segment.
Porsche, like other auto and motorcycle companies such as BMW, Ducati, and Yamaha, is heavily investing in the world of e-bikes. Initially, the Stuttgart-based company invested 20 percent in Fauza,
a company that develops lightweight and compact electric drive systems. This took place in January 2022. Porsche has now taken things one step further by purchasing all of Fauza's shares. A pioneer of electric drive systems for e-bikes,
the Ottobrunn-based e-bike specialist has developed the Ride 60 system, the brand's newest electric drive system. Porsche also owns a majority stake in Greyp, a premium electric bicycle brand based out of Croatia, in addition to Fauza.
Deputy Chairman of the Executive Board for Finance and IT and Member of the Executive Board for Porsche AG, Lutz Meschke, says, "With Fazua, we have acquired a highly experienced partner in the bicycle industry."
"Fazua has pioneered the 'light eBikes' category and it is a highly innovative company that fits perfectly with Porsche's pioneering spirit." Two joint ventures between Porsche and Ponooc Investment B.V
Porsche's e-bike activities in the future. The first joint venture will design, manufacture, and market a new generation of high-quality Porsche eBikes. The second session will concentrate on technology solutions for the rapidly expanding micromobility market.
Regardless of the joint venture, Porsche will continue to work with Rotwild on its current eBike models. The company debuted its version of an electric bike in March, 2021, with the Porsche eBike Sport and eBike Cross.