Sony presents a new electric vehicle model and explores the electric car business

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Sony Group plans to launch a company this spring to explore entering the electric vehicle market.

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Kenichiro Yoshida, Sony's president and chairman, announced the plans Wednesday. He spoke at the opening of the CES technology conference in Las Vegas, Nevada.

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In a statement, Sony said the new company, called Sony Mobility Inc., aims to make the most of artificial intelligence (AI) and robotics technology.

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This project will aim to "realize a world where people can live in harmony with robots on a daily basis," according to the statement.

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Sony is well positioned to redefine mobility with its imaging, sensing and entertainment technologies, Yoshida said. Self-driving vehicles are expected to make use of such technologies.

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